Archive
“Mamas, don’t let your babies grow up to be broke kids” When meeting with sellers, your No. 1 goal should be to solve real estate problems. You should tell them something like, “I’m about to ask you some crazy questions. That’s because my job isn’t necessarily to buy your house; it’s to solve real estate problems.” I even tell them that allowing me to buy their house may not...
Word of Mouth Advertising is a big deal in any business. Your customers need to know what you do and how to get in touch with you. In real estate investing, advertising presents a unique challenge in that you nearly never have repeat customers. That’s because most people don’t have multiple houses to sell. In order to drive your investing business forward, you need to be advertising...
Speak splain: I think Ricky Ricardo once told Lucy to “speak splain English.” As an investor, you should listen to Ricky’s words of wisdom. It’s often too easy for us to switch from speaking English to the other language we speak- legalese. By definition, legalese is the formal and technical language of legal documents that is often hard to understand. It’s the language we speak...