What exactly do you do?

  I was sitting in the living room of a couple looking to sell an unwanted house in Cartersville. The house was their previous home that they’d turned into a rental property.     I did what I always do when we sat down. I asked them how could I help them and then I told them, “My job is not necessarily to buy your house. My job is to…

Security is the foundation of every deal

  Peter Fortunato is arguably one of the most creative real estate deal structurers on the face of the planet. The way he crafts deals is nothing short of mind blowing. If he knows some key information, he can take a single house and give you at least 10 ways to construct a lucrative deal for both the buyer and seller. Every time I get to hang out with Pete,…

A subject-to deal is better than a short sale

  Ashley and I recently came across a listing with “possible short sale” in the title. If you don’t know, a short sale occurs when a bank agrees to accept less than what the borrower owes on their mortgage when the property sells. This listing was intriguing to us since we haven’t seen any short sales advertised in a long time.   Personally, I think short sales have almost gone…

Mamas, don’t let your babies grow up to be broke kids

“Mamas, don’t let your babies grow up to be broke kids”   When meeting with sellers, your No. 1 goal should be to solve real estate problems.   You should tell them something like, “I’m about to ask you some crazy questions. That’s because my job isn’t necessarily to buy your house; it’s to solve real estate problems.”   I even tell them that allowing me to buy their house…

Word Of Mouth

Word of Mouth   Advertising is a big deal in any business. Your customers need to know what you do and how to get in touch with you. In real estate investing, advertising presents a unique challenge in that you nearly never have repeat customers. That’s because most people don’t have multiple houses to sell.   In order to drive your investing business forward, you need to be advertising constantly…

Speak Splain

Speak splain:   I think Ricky Ricardo once told Lucy to “speak splain English.” As an investor, you should listen to Ricky’s words of wisdom. It’s often too easy for us to switch from speaking English to the other language we speak- legalese.   By definition, legalese is the formal and technical language of legal documents that is often hard to understand. It’s the language we speak when dealing with…